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build-a-boyfriend: suppressing personal style for the sake of an instagram-able relationship

While doom-scrolling in pajamas, I happened upon a TikTok discussing “Girlfriend Air” (@NotWildin – Girlfriend Air Gone Wrong). Now, if you, unlike me, touch grass on a regular basis, you might think Girlfriend Air is pheromones and Glossier’s You. You’d be wrong. Girlfriend Air is a counteract to the initial “Boyfriend Air,” which refers to …

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